Building the operations
that help solutions
go to market.
I bring the operational backbone organizations need to grow — compliance, HR, financial oversight, and process — paired with a Sales & Marketing background that takes a solution from built to bought. I've stood up the internal systems that let a company scale, and I've built the outbound engines that get that solution in front of the right buyers.
This is where I step in.
About
I am an operations and GTM specialist based in Los Angeles, CA with 5+ years in healthcare technology and B2B SaaS. I build systems that make internal processes flow between different departments to deliver results across Sales, Marketing, Compliance, Human Resources, and IT.
I've worked alongside Directors and above to report results in growth efforts. This is where I identified I am most impactful at work that lies at the intersection of client support, business operations, and GTM strategy. Connecting the tools and building the workflows that ensures employees are set up for success is where I find fulfillment. Active member of Wizard of Ops and Marketing Ops Professionals.
Work history
3 roles · Los Angeles, CA
- Led the company to full HIPAA compliance, enabling it to handle sensitive patient data on the platform.
- Supported recruiting, onboarding, payroll, and people operations, managing and directing a team of 10+ (contractors and employees).
- Designed an AI agent using Zendesk for Arbora's platform, integrated with a 10+ article knowledge base to support customer success operations.
- Helped manage budgeting, cash flow tracking, and financial planning across 7 external vendors (legal, software, accounting).
- Improved internal operational workflows, driving a 60% increase in productivity.
- Built the Business Development function using a modern GTM stack of 4 tools (Apollo, ZoomInfo, LinkedIn Sales Navigator, and HubSpot).
- Designed and documented 3 end-to-end sales workflows in Confluence and Jira, including lead qualification, SDR meeting tracking, and KPI reporting guidelines.
- When reporting workflows stalled I would collaborate with our HubSpot Developer to troubleshoot tracking over 300+ calls, 200+ emails, and 3+ marketing events, for shareholder reporting on a weekly basis.
- Consulted growth strategy for Sales and Marketing using AI which led to 2x the conversations between stakeholders and decision makers.
- Owned sales performance metrics (ARR, MRR, ACV, TCV) reporting and forecasting, supporting leadership visibility into a $5.74M+ forecasted pipeline for 7+ non technical executives.
- Identified $1M+ in pipeline leakage through funnel analysis; worked with sales to recover 5+ deals.
- Created over 200+ lists in Salesforce to enrich in ZoomInfo contributing to 6 closed-won deals totaling $952K in Total Contract Value (TCV), demonstrating outbound fluency.
- Improved our revenue system by consulting with executives to implement a third-party vendor which led to 3x the meetings and 2x the opportunities in Salesforce.
- Maintained operational dashboards for 3 revenue teams in Salesforce (Sales, Customer Success, and Marketing) leading to a 50% reduction in pipeline forecasting errors.
- Contributed to company growth strategy by attending 3+ conferences and using AI to automate an outbound system that led to 14+ meetings being booked.
- Improved email reply rates from 20% to 50% through multi-touch A/B testing campaigns.
- Reduced lead response time from 6 hours to 45 minutes by overseeing landing pages and responding promptly, leading to a 70% increase in conversion rates from lead to contact.
- Sat in 3+ Customer Success calls in order to gain exposure to healthcare enterprise clients and their needs.
- Automated 3 workflows across Dripify, n8n, and Apollo, saving 40+ hours/week on outbound and inbound efforts.
- Leveraged campaign analytics in our Star ratings Tableau dashboard to design an outbound campaign that led to 8+ consultations being scheduled.
- Supported 50+ marketing and sales campaigns that generated $5M+ in pipeline through automated GTM plays.
- Ranked in the top 5% of employee performance for 3 years by generating 6+ MQLs/month with a 60% conversion to opportunity.
Projects & case studies
2 case studies
Contact
Open to RevOps, GTM Operations, and Sales/Marketing Operations roles at scaling B2B SaaS or healthcare technology teams. I'll get back within 6–12 hours.